Sunglasses Store Amsterdam Center – Nieuwezijds Voorburgwal 304

Shady Shack on the Nieuwezijds Voorburgwal is our flagship sunglasses store in Amsterdam center. Located at number 304, right between Dam Square and the Royal Palace, this is where it all started. Whether you’re a tourist picking up a holiday pair or a local looking for something fresh, we’ve got over 250 styles waiting for you — all at €12.

Walk in, try on as many pairs as you like, and walk out with your new favourites. No pressure, no sales pitch. Just good vibes and great shades.

Our collection covers every style you can think of. Retro round frames, oversized Y2K shapes, classic aviators, sporty wraps, cat-eye frames, and bold festival sunglasses. We rotate our stock regularly, so there’s always something new on the shelves. Every pair comes with UV400 protection — real eye protection, not just a fashion statement.

Not sure what suits your face shape? Our team is happy to help. We see hundreds of customers every week and we’re pretty good at matching people with their perfect pair. Check our guide on how sunglasses should fit if you want to read up before your visit.

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Nieuwezijds Voorburgwal is one of the most central streets in Amsterdam. Within five minutes you can reach the Royal Palace, Madame Tussauds, the Amsterdam Museum, and the start of the Nine Streets shopping district. It’s the kind of area where you can grab a coffee, pick up a pair of sunglasses, and still have time to catch a canal boat tour before lunch.