Our stores / The Netherlands / Amsterdam
Sunglasses store Nieuwezijds Voorburgwal 304
Looking for a sunglasses store in Amsterdam center? Our Nieuwezijds Voorburgwal store sits right next to Dam Square, surrounded by the Royal Palace, the main shopping streets and some of Amsterdam's most famous sights.
Your sunglasses store in Amsterdam Center
Shady Shack on the Nieuwezijds Voorburgwal is our flagship sunglasses store in Amsterdam center. Located at number 304, right between Dam Square and the Royal Palace, this is where it all started. Whether you're a tourist picking up a holiday pair or a local looking for something fresh, we've got over 250 styles waiting for you, all at €12.
Walk in, try on as many pairs as you like, and walk out with your new favourites. No pressure, no sales pitch. Just good vibes and great shades.
What you’ll find in store
Our collection covers every style you can think of: retro round frames, oversized Y2K shapes, classic aviators, sporty wraps, cat-eye frames and bold festival sunglasses. Every pair is €12.
Every pair comes with UV400 protection, real eye protection and not just a fashion statement. We rotate our stock regularly, so there is always something new on the shelves. Not sure what suits your face shape? Our team is happy to help, or read our guide on how sunglasses should fit before you visit.
The neighbourhood
Nieuwezijds Voorburgwal is one of the most central streets in Amsterdam. Within five minutes you can reach the Royal Palace, Madame Tussauds, the Amsterdam Museum and the start of the Nine Streets shopping district. It's the kind of area where you can grab a coffee, pick up a pair of sunglasses and still have time for a canal boat tour before lunch.
Discover Nieuwezijds Voorburgwal
Getting here
We're a 5-minute walk from Amsterdam Centraal Station. Head south down Nieuwezijds Voorburgwal and you'll spot us on the left-hand side, just before Dam Square. Coming by tram? Lines 2, 4, 11, 12, 13, 14 and 17 all stop at Dam Square, a minute's walk from our door.
From our always-on-stock favourites to the latest trend shades: check out a preview of our store displays, or drop by to try them all on!
Opening hours
Monday
11:00 – 19:00
Tuesday
11:00 – 19:00
Wednesday
11:00 – 19:00
Thursday
11:00 – 19:00
Friday
11:00 – 19:00
Saturday
11:00 – 19:00
Sunday
11:00 – 19:00
We are open seven days a week, including public holidays. During King’s Day, Pride and other major Amsterdam events we sometimes extend our hours. Follow us on Instagram for updates.
Nieuwezijds Voorburgwal 304, 1012 RV Amsterdam, The Netherlands
Common questions
More questions? Check out our full FAQ page or just swing by, we are always happy to chat.
See you in store
Every pair €12. 250+ styles. No appointment, no pressure, just try on until something clicks.